Author Archive for Windward Lighthouse



Has anyone ever said to you, “Your price is too high and I’d like a discount.” In this article I outline two approaches for responding to this comment. One of the approaches even has the potential for you to make a bigger sale than you originally anticipated. Curious?
First, giving discounts in the right way may […]

By Michael Brito
With the increased adoption of high-speed Internet across the U.S. and abroad, it has become much easier to send and receive large amounts of data without affecting bandwidth. What this means for consumers is that they can now download huge files quickly, browse multiple web pages simultaneously, and even make telephone calls over […]

Billy Connolly, the Scottish comedian often jokes about his obsession with “beige” people, people without character who are quite literally beige in the look and views on life.
Billy’s perspective on people could equally be applied to retail business. Retailing has developed into the hourglass environment, with the “beige” business being squeezed in the middle. Being […]

Here is the good news. The hardest sale you will ever make to a customer is the first one. With the first sale, if you deliver on your promise to the customer, you establish a mutually-beneficial relationship. The customer gets what he or she wants, and you get what you want. Also, once you have […]

Most retail businesses take a physical inventory of stock only once or twice a year, and when the count is completed, the difference between the inventory on hand and what it should be according to purchase and sales records is called “shrinkage” (I’m going to pass on the puns for this one…).  Shrinkage is due […]

If you do not know right now which of your employees is making money for you, how much they are costing you or whether you’re operating profitably, this short article will provide vital information for you.
Employees cost huge amounts of money and the stark reality is that unless every employee pays their way a lot […]

Every business knows the importance of a proper inventory. Without one, a business would not have a proper tally of its assets and properties. They would not be able to keep their accounting books straight.
Broken and lost equipment would remain forgotten and uncompensated for. And the business would not have assurance of how much property […]

The below image illustrates how Windward’s retail POS system connects all areas of your business.

Retail area with computerized cash register, bar code scanner and cash drawer
Back office area for accounting and administration with option for mobile computing
Warehouse area with computer terminal and bar code scanner for inventory management

To learn more about implementing a retail point […]

What exactly is the best-kept secret behind incredibly successful businesses? Is it keeping up with the trends? Having an excellence workforce who will make sure that your company is working in tip top shape? Or is having a loyal client base who will not only keep on going back to you whenever they need your […]

Do you sometimes wonder where your customers have gone? In a study by the International Customer Research Institute, individuals gave the following reasons for becoming “non-repeat” customers:
* 1 percent died (makes you wonder how they responded)
* 3 percent moved
* 5 percent said friendships
* 9 percent said competition
* 14 percent were dissatisfied with the product
* 68 […]