Author Archive for Windward Lighthouse



One of the questions that I’m sure many people starting an online or offline business ask themselves is: “Can I really do this when I’m not really a salesman?” The thing is, being a good salesman does not just mean being good at making sales. Of course that is part of it, but what is […]

Heads up to business owners. The recent Federal Reserve short-term interest rate hike was the 15th consecutive increase since June 2004 and the first since Ben Bernanke took over as chairman of the central bank in February.
The Fed indicated that even more rate hikes may be necessary in the next few months. “Some further policy […]

The value of the accurate financial statements generated is undisputed. This is as financial statements are like windows into the health of a company. Just by viewing financial statements, adept business owners will be able to determine the strengths and weaknesses at the time that the statement was generated. With this, the owner can then […]

Rather than view strategy as a selection of options, here is another approach: creation or invention.
Strategic planning is not strategy
Strategic Planning, often synonymous with Annual Planning, details how you are going to get where you have decided to go. It is a description of how you will achieve your goals — those milestones you established […]

An individual diving into business ownership is a risk. An individual has to deal with all of the decision making regarding hiring and finances. Furthermore, individual business owners also have to attempt to overcome their weaknesses and present them as strengths.
Due to the difficult decision making needed and the incredible amount of skill involved in […]

“The world we’ve made, as a result of the level of thinking we have done thus far, creates problems we cannot solve at the same level of thinking” - Albert Einstein
Runaway success is never based on incremental improvement. I know this is a very bold statement, but bold statements and even bolder results are what […]

I can feel it. I feel her cringe before I can even see the sale’s person heading towards us. Her mouth begins to move at the same time as Ms. Retail zeroes in on us. It’s like everything is moving in slow motion. You know those war scenes where everything slows down and all you […]

Here are 9 retail technologies that I believe will give retailers the biggest benefit and maximum return on their technology investments. Your small retail operation can be just like the Big Box stores when it comes to being efficient and productive. Every retail operation must have technology in place to manage it s pricing, sales […]

Business planning involves a host of different functions, from production to sales to marketing. But rarely does it include time and vacation planning - especially for the solo entrepreneur.
Learning to take time off is a critical part of your long-term plan for success. Research has shown that those who take a regular vacation are sharper […]

by: Stewart Smith
Some people may think of credit cards as just “plastic money” that are there for their every convenience. What most people do not realize is that if you keep thinking that your credit card will let you get your way when it comes to “financial freedom”, well think again.
When it comes to dealing […]