Author Archive for Windward Lighthouse
The ABCs of Customer Recovery
1 Comment Published by Windward Lighthouse June 20th, 2006 in CustomersThe ABCs of Customer Recovery This week I present 26 little ideas to help you respond to complaints and difficult customers with much more ease….the ABC’s of Customer Recovery.
Act as if every lost customer’s sales come out of your paycheck.
Believe the best of customers. Don’t make the mistake of assuming most customers are out to […]
3 Ways to Know How to Profit from the Backend
0 Comments Published by Windward Lighthouse June 12th, 2006 in General Business, CustomersWith backend sales, you can be certain of continuous profits as long as you follow your customers ability to buy again.
Normally, backend refers to the revenue gained from the identical customer who has once purchased your product and continues to purchase other products again and again.
What most entrepreneurs do not know is that they will […]
How to Bond with Your Customers
0 Comments Published by Windward Lighthouse June 7th, 2006 in CustomersCustomers are the lifeline of any business. Letting your customers know that they are important and that their concerns and fears are your own can make you their trusted confidante. How better to bond with others than by being a confidante?
Listen well Try to pay attention to what your customer is telling you without being […]
How Much Money Does Your Business Need?
0 Comments Published by Windward Lighthouse May 30th, 2006 in General BusinessAs much as I can get! This would be the answer readily shouted out by most entrepreneurs. The fact is though, both over and underestimating the amount of capital needed to fund a business can have serious negative consequences.
Underestimating what you need can cause problems ranging from having to go through the whole time consuming […]
How to use Failure to Succeed
0 Comments Published by Windward Lighthouse May 30th, 2006 in General BusinessFailure is not an end point. It is a signal for course correction.
Despite the avalanche of material on system’s theory and many excellent works that compare the mind to a cybernetic system, similar to that of a heat-seeking guidance missile, everybody, regardless of how well educated they are about the operations of subconscious mechanisms, has […]
Businesses And Individuals Save With VOIP, But What IS It?
1 Comment Published by Windward Lighthouse May 15th, 2006 in General BusinessVOIP is a hot topic these days, but what exacty is VOIP and VOIP service? It is a method of using the internet to carry phone calls. The term, “VOIP”, stands for Voice Over Internet Protocol.
Why use a VOIP service? Probably cost is one of the main considerations as VOIP is less expensive than many […]
Applying Niche Marketing principles to Your Business
0 Comments Published by Windward Lighthouse May 9th, 2006 in General BusinessA single industry of any type is far to large for any individual business to tackle all on its own. Even the largest corporations cannot cover a whole market by themselves. This is where niche marketing becomes a businessperson’s best friend for making potential much more manageable. If you develop your own niche marketing strategy, […]
Partnering: Achieve Your Goals By Creating a Prospecting List
0 Comments Published by Windward Lighthouse May 8th, 2006 in General BusinessThe way to create a partnering goal is to construct a partner prospecting list. Take out a piece of paper and write down the next 12 months on the year on there. Start with this month and finish 12 months from now. For each month, either put down one of the following: the name of […]
Are You Prepared for Key Employees Leaving your Business
0 Comments Published by Windward Lighthouse May 5th, 2006 in General BusinessVery few businesses can claim to be prepared for the loss of key staff. Quite often it is an unexpected and unplanned for event that causes quite a bit of disruption to business as usual.
It is quite a gut wrenching experience to see someone you have worked with over a period of time leaving your […]
So now that you are systematically collecting opt-in emails from your customers (if you are not see www.promoterz.com) how effectively are you using email to build the relationship with your customers? Do you see email as just a cheap replacement for traditional print, radio, or TV advertising? If so, you are leaving opportunities on the […]
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Archive for Windward Lighthouse.
The admin of the Windward Lighthouse. The business management blog resource.
Longer entries are truncated. Click the headline of an entry to read it in its entirety.Latest
- The ABCs of Customer Recovery
- 3 Ways to Know How to Profit from the Backend
- How to Bond with Your Customers
- How Much Money Does Your Business Need?
- How to use Failure to Succeed
- Businesses And Individuals Save With VOIP, But What IS It?
- Applying Niche Marketing principles to Your Business
- Partnering: Achieve Your Goals By Creating a Prospecting List
- Are You Prepared for Key Employees Leaving your Business
- Use Email to Get Inside
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