Archive for May, 2006



As much as I can get! This would be the answer readily shouted out by most entrepreneurs. The fact is though, both over and underestimating the amount of capital needed to fund a business can have serious negative consequences.
Underestimating what you need can cause problems ranging from having to go through the whole time consuming […]

Failure is not an end point. It is a signal for course correction.
Despite the avalanche of material on system’s theory and many excellent works that compare the mind to a cybernetic system, similar to that of a heat-seeking guidance missile, everybody, regardless of how well educated they are about the operations of subconscious mechanisms, has […]

VOIP is a hot topic these days, but what exacty is VOIP and VOIP service? It is a method of using the internet to carry phone calls. The term, “VOIP”, stands for Voice Over Internet Protocol.
Why use a VOIP service? Probably cost is one of the main considerations as VOIP is less expensive than many […]

A single industry of any type is far to large for any individual business to tackle all on its own. Even the largest corporations cannot cover a whole market by themselves. This is where niche marketing becomes a businessperson’s best friend for making potential much more manageable. If you develop your own niche marketing strategy, […]

The way to create a partnering goal is to construct a partner prospecting list. Take out a piece of paper and write down the next 12 months on the year on there. Start with this month and finish 12 months from now. For each month, either put down one of the following: the name of […]

Very few businesses can claim to be prepared for the loss of key staff. Quite often it is an unexpected and unplanned for event that causes quite a bit of disruption to business as usual.
It is quite a gut wrenching experience to see someone you have worked with over a period of time leaving your […]

So now that you are systematically collecting opt-in emails from your customers (if you are not see www.promoterz.com) how effectively are you using email to build the relationship with your customers? Do you see email as just a cheap replacement for traditional print, radio, or TV advertising? If so, you are leaving opportunities on the […]